Shop New York-New York
UI & Interaction Design
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Front-End Development
I. Homepage
The homepage features animated scroll elements inspired by subway lines, NYC-style illustration sourced to match the hotel's in-room decor, and a skyline-masked product carousel. The goal was a fun, energetic, and brand-aligned shopping journey that captures the spirit of the city and the tone of the hotel.
IV. More Details / Credits
For this project, I prototyped the scroll-triggered animations in After Effects to visualize the motion and implemented the New York skyline animation sequences into a carousel component using Greensock. I led the front-end development team and collaborated closely with both design and engineering to bring the vision to life.
